EXPERIENCE

Outcomes, not job descriptions.

Every role taught me something the last one couldn't. Here's what I shipped, what I learned, and what I'd do differently.

Senior Product Manager — Portfolio Lead

Siemens (acquired Brightly for $1.5B in 2022)

Sept 2022 — Present
  • Own a $10M ARR product portfolio across multiple market segments — not a single product, the entire portfolio strategy
  • Drove portfolio-wide retention improvements by restructuring how teams prioritize around customer outcomes, not feature requests
  • Introduced AI-augmented workflows into the product development process, compressing discovery cycles and accelerating time-to-insight

Founder & Product Strategy Consultant

Forward Group

May 2020 — Present
  • Built a digital product agency from scratch — sold the work, hired the team, owned the P&L
  • Shipped applications, websites, and digital products across B2B and DTC verticals
  • Learned what most PMs never do: what it actually costs to build a business, not just a product

Senior Technical Product Manager

AdventHealth

Jun 2019 — Sep 2022
  • Led digital patient experience products at one of the largest health systems in the US (50+ hospitals)
  • Managed a portfolio of consumer-facing healthcare tools from discovery through launch
  • Drove cross-platform strategy that balanced clinical requirements with genuine user empathy

Manager of Interactive Applications

International Speedway Corporation (ISC)

3 yrs 11 mos
  • Ran the interactive applications team for NASCAR-affiliated properties — high-traffic, high-stakes
  • Managed digital experiences across venue, media, and fan engagement platforms
  • Where the intersection of product and technology first clicked for me
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CASE STUDIES

Three problems I actually solved.

PORTFOLIO STRATEGY

From 14 Ideas to 4 Bets

PROBLEM

The roadmap had 14 items. None were connected to a measurable customer outcome. Teams were building what stakeholders asked for, not what the market needed.

APPROACH

Ran a focused discovery sprint to reframe the problem. Built a decision log that forced tradeoff conversations. Made the roadmap defend itself against real evidence.

IMPACT

Roadmap collapsed from 14 ideas to 4 high-conviction bets — each tied to measurable outcomes. Team velocity increased because they stopped context-switching between low-signal work.

OPERATING RHYTHM

Fixing Agile That Was Just Ritual

PROBLEM

The team ran sprints, had standups, did retros. All the right ceremonies. But learning was slow, delivery felt chaotic, and nobody could explain what they shipped last quarter.

APPROACH

Stripped agile back to what matters: clarity on what we're learning, ownership of outcomes, and a weekly loop that ties delivery directly to customer feedback.

IMPACT

Cycle time dropped 28%. Teams started shipping smaller, tighter iterations — and could actually articulate why each one mattered.

LIFECYCLE STRATEGY

Retention Is a Trust Problem

PROBLEM

Users were churning after onboarding. The product worked — they just didn't feel it. Value delivery was abstract and buried in features.

APPROACH

Mapped the activation moments that separated retained users from churned ones. Rewrote the onboarding flow to surface value in the first session. Paired quantitative signals with qualitative insight.

IMPACT

Activation rose 19%. Week-4 retention improved by 11%. Churn conversations shifted from "we need more features" to "we need better moments."